Japanese streetwear fashion brands have exploded in popularity thanks to names like Nigo's BAPE and Jun Takahashi's UNDERCOVER. Here we'll share a small list of the many other influential brands in the Japanese street fashion world.
Founded by Masaaki Honma in the late '90s, mastermind Japan is one of the most iconic names in Japan's street wear scene. The brand is characterised by its simple yet timeless skull and crossbones logo, and its core inspirations come from the UK's gothic and punk subculture of the late 1980s.
After parting ways with BAPE, a fashion label he created in Ura-Harajuku in the early 1990s, Nigo founded his next fashion label in 2010, Human Made. Paying homage to American heritage denim wear, the label's prints show off vintage aesthetic designs in its latest collections. T-shirts and jackets often feature patches and embroidery with focus clearly on classic Americana vibes.
Founded by Rei Kawakubo in 1969, the popularity for this avant-garde Japanese fashion label still continues to grow today. Often creating debate in the fashion world among their supporters and detractors, Kawakubo's collection attracts attention from across the spectrum with designs that disrupt the norm.
In 1996, Tetsu Nishiyama started WTAPS, a Japanese streetwear label heavily inspired by military aesthetics. Tetsu worked with Shinsuke, the founder of NEIGHBOURHOOD, in the late '90s and was involved in the Japanese subculture streetwear movement originating in Ura-Harajuku Tokyo. After collaborating with the likes of Supreme, it's not uncommon to see huge queues with fans lining-up for hours outside the store on drop days.
One of the most influential fashion brands to emerge from Japan's subculture movement of the '90s is NEIGHBORHOOD by Shinsuke Takizawa. With a clear brand ethos relying heavily on classic motorcycle and military style apparel, this Japanese fashion brand has developed a cult following and is now considered to be one of the best Japanese street wear labels.
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